Cannabis Crowdfunding

Aric Jennings | Steve Hecker | Green Labs | WeFunder

Episode Summary

How to be sure exactly what's in each dose Dosing uncertainty is a major concern for both experienced cannabis users and beginners. Engineers Aric Jennings and Steve Hecker relied on their experience working in consumer electronics to develop an accurate dose content solution. They joins Dan Humiston to explain how the algorithm in their sensor provides a real-time breakdown of the contents of each dose. They share information about the company Green Labs current WeFunder crowdfunding campaign. Produced by PodConX Cannabis Crowdfunding - https://podconx.com/podcasts/cannabis-crowdfunding Dan Humiston - https://podconx.com/guests/dan-humiston Steve Hecker - https://podconx.com/guests/steve-hecker Aric Jennings - https://podconx.com/guests/aric-jennings Green Labs - https://wefunder.com/green.labsInstagram - https://www.instagram.com/greenlabsio/?hl=enLinkedIn - https://www.linkedin.com/company/green-labsio/mycompany/?viewAsMember=trueFacebook - https://www.facebook.com/Green-Labs-104447915074017 Twitter - https://twitter.com/greenlabsio_

Episode Notes

How to be sure exactly what's in each dose

  Dosing uncertainty is a major concern for both experienced cannabis users and beginners.  Engineers  Aric Jennings and Steve Hecker relied on their experience working in consumer electronics to develop an accurate dose content solution.    They join Dan Humiston to explain how the algorithm in their sensor provides a real-time breakdown of the contents of each dose.   They share information about the company Green Labs current WeFunder crowdfunding campaign.
 

Produced by PodConX

 

Cannabis Crowdfunding - https://podconx.com/podcasts/cannabis-crowdfunding

Dan Humiston - https://podconx.com/guests/dan-humiston

Steve Hecker - https://podconx.com/guests/steve-hecker

Aric Jennings - https://podconx.com/guests/aric-jennings

Green Labs - https://wefunder.com/green.labs
Instagram - https://www.instagram.com/greenlabsio/?hl=en
LinkedIn - https://www.linkedin.com/company/green-labsio/mycompany/?viewAsMember=true
Facebook - https://www.facebook.com/Green-Labs-104447915074017

Twitter - https://twitter.com/greenlabsio_

Episode Transcription

CC Green Labs

Dan Humiston: [00:00:00] Hello everyone. Welcome back to another episode of. Cannabis crowdfunding, where each week we look at a different cannabis crowdfunding campaign.

And this week we are reviewing green labs campaign hosted on we funder and joining us to talk about the campaign are the chief executive officer and chief innovation officer, Eric Jennings and Steve hacker guys, welcome to the show. 

Aric Jennings: Thanks for

Steve Hecker: Thank you.

Dan Humiston: Well, I'm excited that You're joining us for a couple of reasons. One we love to have. Good cannabis, crowdfunding campaigns. And there aren't a lot of them. So we love to have a good one. And yours actually has the possibility of even transcending the cannabis industry. So that's really exciting, but I want to get ahead of myself here. So green labs has created the technology and you have a sensor if I get this right.

That can. Break down. What type of cannabis? You're vaping and 

explain why this is important. 

Aric Jennings: yeah. , it's a combination of [00:01:00] sensors, it's not just, the cannabis, right? So 

steve and I got into the cannabis space a couple of years ago and just started looking around and evaluate the technology. And our background is consumer electronics. It's not cannabis. So we came at it from a different angle and like, wow. We can apply what we've used in the past and different industries, and really come up with an honest and clever way of giving someone an accurate dose.

, we measure all the inputs, which is critical. So it's time and temperature and it's pressure. It's the air flow as you're inhaling because everybody's different, but then also it's measuring the vapor that's coming out. And I think that's the key thing that you were getting to there.

So we, we measure all of These details about the vapor, how much favor the density of the vapor. Kind of being the nurse that we are, then we have a an algorithm that I'll let Steve talk about it in a second. That compares that to the actual contents of that vapor. so it's, it's real.

So we can give you, a milligram , of a particular THC, if that's what you're looking for or a CBD or a terpene, since we know [00:02:00] the the actual contents of that vapor coming out of the mass spectrometry data. Yeah, but it's not just cannabis, like I said, transcending. So this also works for nicotine, which is also exciting.

, I would say it's delivering and maybe maximizing on the cannabis side, but on the tobacco side is also limiting, so we can limit the amount of nicotine that you're having on an e-cigarette or a heat not burn. So, multiple industries alcohol, tobacco, cannabis sleep aids.

So all of these things that, anything that creates a vapor we can apply the technology.

Steve Hecker: some of our early. Research with groups of users, new users and expert users who had used either cannabis in the past, or were currently entering the marketplace, had found this as being one of the fundamental issues. They don't really know how much to do , they don't want to overdo it.

They don't want to, underdo it there's a lot of different reasons for needing to moderate, your intake and whether it be vapor itself or flour people really were kind of, Not going into it fully because [00:03:00] they were worried about either getting too high or, something going wrong and not modulating it well enough.

And so then we really realized we were onto.

Aric Jennings: And most people have had a bad experience, whether it was like early on or later in life, like you just straight up overdid it. And that's where like doing combustion, whether that's a joint or a bong and oral receptors and nasal receptors, it's the quickest way to get that stuff to your bloodstream. And that's how we can do like very accurate microdosing, 

Dan Humiston: And you do it real time too. So it's like, I'm seeing it while I'm doing it. 

Aric Jennings: Correct. Yeah, because we're measuring the inputs in real time.

So we know how much heat is on the flour or the oil. And we know in real time how much vapor is being produced. And we can then compute that on the device in real time and give you an accurate amount. 

Dan Humiston: Wow. That is so cool. That is so cool. , let's talk a little bit about the we funder campaign. You're in a phase that's called the test, the waters phase. You're the first company that we've ever had. That's been on that phase. And I think it's something unique to we funder. Can you kind of [00:04:00] explain what that means?

Aric Jennings: I mean, I wish I could explain it more than I probably can, but it's like, we want to do it and we're allowed to market it little bit more. So it's prior to, I would say like , the lockdown marketing and getting into some more of the sec regulation side of it.

. It's like the pre-prelaunch. 

Dan Humiston: Sure. Sure. That makes sense. And it kind of gauges interest. I think that's the whole point. 

Aric Jennings: Yeah. Lets you test your valuation and your offering. What kind of terms you're going to give to investors. And I'll let you change these things prior to going live. Cause once you go live, these things are fixed and you can't change them.

Steve Hecker: I think it's also an acknowledgement that, any crowdfunding needs to be preceded in a way, you, you need to kind of garner up all that attention and awareness. Well, before any campaign goes live and the more successful ones have done that. And so I think it's a recognition. Yeah. Just for everyone to be successful to say, Hey, get everyone to look at this because why not?

And then when we open it up to the population as a whole, it already has some trends.

Dan Humiston: Yeah. and on your we funder [00:05:00] page. Your deck, is there all the information is there? It looks like a live campaign, so people can really dig into it.

Aric Jennings: The great thing about we fundraise you can commit, which basically , is a reservation, so you're not committing funds.

And even if you did commit funds, like they're sitting with we funder until we closed the round. So. my understanding little risk at this point, even though we are in the testing, the water phase. 

Dan Humiston: Okay. All right. So the target dates sometimes , in the beginning of the year. and so when this is finalized, how will you use the proceeds. 

Aric Jennings: Yeah. So we basically, we're gonna use it for more R and D. So we've done the first round of development on the cannabis side, we have working prototypes and we've integrated into some vaporizers and we know that it works and we know that it works in a form factor. That can be put into other people's devices, which is what our ultimate goal is.

We want to be an integrator or a technology solutions company, not build a vaporizer. We want to sell the technology to other vaporizer companies. So then, so the next round of investment is going to go to [00:06:00] further that development and also do more development and integration on the tobacco side.

So we've had a lot of interest from tobacco companies. As I mentioned, the limiting of nicotine on e-cigarettes and heat, not burn. Be integrating our technology into some of those devices and kind of create a show and tell scenario as we re-engage with these tobacco partners.

Dan Humiston: Okay. You mentioned limiting of nicotine. Was there like a governor feature on the device so that it could reduce? Steve? is that what you're talking about? 

Steve Hecker: Yeah. We can set limits either, it could be external limits or your own predetermined limits, and we can say, okay, you've reached that. You don't want to do it anymore. And we can actually either lock out the device or, make the consumer aware that they're exceeding a predetermined limit.

So it's very useful from that perspective, , and across the board, you look at cannabis and if someone is taking it from a medical perspective, you want to know when you've reached that prescribed amounts per day or per hour per time. So yeah, we definitely can control it for them or have [00:07:00] them a little bit more aware of what.

Aric Jennings: and then on the governance side, as you're you mentioned on the tobacco side there's regulation and laws going into effect this year, limiting the amount of nicotine in actual cigarettes. So we feel that regulation will then bleed over. Pretty quickly into e-cigarettes and heat not burn.

And that's where our technology is very much on the forefront and ready to be integrated into these devices today because we can then govern it. Let's say , on that side of it, , as Steve said, the cannabis side is the fun piece, either it's microdosing and bouncing along or just straight education. 

Dan Humiston: You, do you have any patents or you have any proprietary IP that , we can talk about. 

Aric Jennings: We have 10 utility patents filed to date and these range from heating technologies to airflow and also on , the vapor technology and how it works with our algorithm. And we have a handful more that are called provisional patents. So they're kind of like placeholder patents and we'll be converting them after the first of the year. Anywhere between four and six additional utility pads will get filed. So you have very strong[00:08:00] IP portfolio, which is our background. And, as I mentioned, Steve and I are consumer electronics guys and , I worked in 3d printing and home appliances, automotive industry. And, Steve has had similar and we have probably 50 patents between the two of us.

We're nerdy guys.

Steve Hecker: We're bringing that, that whole process of developing consumer products and consumer electronics and knowing from different startups and different larger companies, what's valuable to the business as a whole. And we're taking those elements and applying it towards cannabis. And I think the system's going to yield some good results.

Dan Humiston: Oh, I, I think you're, I think you're onto something I really do. Let's take this positive energy and let's fast forward 3, 4, 5 years down the road. Talk to us about some opportunities for access strategies, for the investors. Like what, does that look like? 

Aric Jennings: Yeah, I think the realistic exit is, is an acquisition. Whether that be straight up for the technology or it's quasi Aqua hire kind of a scenario, right? , whether it's a cannabis hardware company or a [00:09:00] grow or an MSO, or even a tobacco company, like these are not technology companies.

And this is what we are, so whether it's bringing us in house so they can develop their own hardware or it's licensing and acquiring our technology. , that's the route we're going for. And we've had say initial discussions with those types of businesses already.

And we feel that will be the logical path to go. 

Dan Humiston: Yeah, and I think that'll happen faster than a lot of deals that we see because this technology is just, it's so necessary. , we have all the links to green labs. We funder campaign in our show notes and. As always, please read them, completely and make sure you understand everything before you invest.

But man, guys, I think you're onto something on this one. I'm glad you guys could join me today. Cause this looks like a great opportunity.

Aric Jennings: Yeah, I really appreciate it. Dan, if, if anybody has any questions, they can reach us through our Instagram account, through Twitter, through our, we funder a account as well. You can send questions and we'll, we'll answer them as soon as we can.